A surprising subject for a documentary, Helvetica examines global visual culture, typography and graphic design. Through a series of interviews with noted graphic designers and cultural theorists, director Gary Hustwit explores the power of type as a cultural emblem. Created in 1957 and used for public signage around the world, Helvetica is strangely omnipresent; an emblem of modernity and conformity.
*NEW* Hogback BBQ Pit food truck: 5:00 PM
Note: The food truck will be parked next to Church of the Holy Spirit
Film screening: 7:00 PM
Community Foundation Theater, Gund Gallery
This film screening is free and open to the public
About Dinner and a Movie:
This curated film series echoes and expands upon themes explored in the museum’s fall exhibitions and programs as well as from issues important to our community. In September, we’ll be thinking about gender myths surrounding abstract expressionist art and artists when we screen the film Pollock. The brand-power of a compelling typeface is well understood by advertisers and corporations. Our second film examines the social and political ramifications of the ubiquitous typeface Helvetica. November’s film, Fully Awake: Black Mountain College, examines the influential, experimental art school in operation from 1933-1957.
Join us for a food truck dinner before each screening.
Gund Gallery exhibitions and public programs are supported, in part, by the Gund Gallery Board of Directors and the Ohio Arts Council.
Image courtesy of Gary Hustwit.